7 Reasons Why Your Business Needs a Website

Every business needs a website. Irrespective of the size of your business (small, medium, large) you need a strong online presence. Here are 7 reasons why you should get a website for your business.


Your website helps you provide relevant information to your potential clients. You can provide information about your brand, contact information, product/services, testimonials, updates, and any other useful information.


When you have a website with good SEO, you can show up in Google search results and have clients come to your page to patronize your products. The number of Google searches in a day is around 5 billion. There are 63,000 searches on Google per second. People are searching the web for information. Your website will help clients searching for your services to be able to reach you.


You can easily turn your website into an eCommerce whereby you will be selling your products for clients who visit your website. In this case, you will be selling both in your physical store and online.

Customer Service

A website can be used as a customer service tool. Questions that would require a phone call can be answered on the website using a Frequently Asked Questions (FAQs) section or a chatbot.

Additional Income

You can use your website to gain additional income for your business. With a high level of traffic, you can use services such as Google Adsense or paid advertising to generate other streams of income for your website.

Digital Marketing

Digital marketing is the use of the internet to market goods and services. Having your own website is one of the best practices of digital marketing. When you are using other people’s service, platform or website, they can take you off anytime they please. But with your own website, everything is in your hands; you will have ownership and control over it.

Unlimited Reach

When you have your own website, you are able to reach people in other parts of the country or even parts of the world and do business with them. These are people that you could not have reached with your physical location.


We live in a digital world. Your website is your presence in the digital world. Switch your digital on. Be present and active digitally.


Photo by Andrew Neel on Unsplash

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