Internet connection speed is increasing, this has resulted in people desiring for websites to open quickly. About 50% of users will bounce off a website if it takes more than 3 seconds to load. A fast website can boost your ranking in Search Engines and also increase the revenue you make on your site. Here are 8 ways to increase the speed of your website:
Reduce Image Size
Files with smaller sizes load faster. High-resolution images have bigger file sizes. This makes them load slower. Reducing the sizes of images before you upload them on your website can increase the speed of your website. You can use Adobe Photoshop software, Compressor.io website, or image compression plugins like WP Smush for WordPress to reduce files sizes from megabytes(MB) to kilobytes (KB).
Remove Useless Plugins
The more plugins you have on your website, the slower the site will load. Therefore, look for the plugins which are not in use or are barely used and deleted them. This is how to go about this process: run your website at GT Metrix and check the speed. Disable your plugins one after the other. After each disable, run the site at GT Metrix again. If your website’s speed score gets better when a plugin is disabled, it means that that plugin is causing your website to slow down. You may have to remove it from your site.
Use a Content Delivery Network (CDN)
Websites can be accessed from all over the world. CDNs have servers all around the world and help serve a website to a user based on the user’s geographical location. This helps the websites to load faster. This because users are served with a cached version of a website from the CDN servers closer to the geographical location of the user. When you don’t use a CDN, your website will load from your central server for each user, irrespective of their geographical location around the globe. This can overload your server and even crash it. Cloudflare and Amazon Cloud Front are examples of CDNs you can use.
Update the CMS of your website. WordPress users can check their dashboard. Every time the latest version of WordPress is available, it will show in your dashboard, then you update your website’s WordPress version accordingly. Failure to update your CMS to the recent version will not only slow your website down but will also make it vulnerable to hackers.
Your website is delivered from servers to users. When your server responds slowly, it simply means your website will load slowly. Website traffic, resources on a page, and hosting software affect the performance of the server. Ensure that your server is high-performing and reliable. You can also simply upgrade the hosting package you have with your hosting providers to higher-performing servers.
Use Browser Caching
A browser caching feature allows the browser to store data about the web pages the user recently viewed. So when the user is visiting the web page again the entire web page will not be reloaded. This increases the speed of the website. Every time people visit a web page, the entire page has to be loaded again and the parts of the page with larger files will load slower. When the web page data are already stored in the browser’s cache memory, loading the same page again will not take long. WordPress users can use the W3 Total Cache plugin for this function.
Redirects may be necessary to do at times. But having too many redirects can end in having additional HTTP request and it can slow the loading time, especially on mobile devices. When linking to an external website, always make sure to use the home page’s URL. Also, don’t have more than one redirect for a single page.