Marketing is a way in which organisations reach out to their customers and interact with them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
Digital marketing is doing exactly this, but across the internet. The aim of digital marketing is really to get as many people over to your websites and also raising their awareness.
Differences Between Traditional and Digital Marketing
Devices: Traditional marketing uses things like newspaper, magazine, or TV advertisements. Digital marketing uses things like phones, tablets, computers,
Reach: Traditional marketing has limited number of people it can reach. Digital marketing can reach out to a far greater number of people.
Target: Traditional marketing uses mass communication. Digital marketing targets specific clients.
Results: You cannot track the results of traditional marketing but you track the results of digital marketing.
Cost: Traditional marketing is more expensive than digital marketing.
The future is digital marketing. However, both traditional and digital marketing can be used together depending on the organization.